PROJECT 03

CARAWAY home

For Caraway Home, I created a content series featuring unboxing moments and cooking videos that highlighted their line of non-toxic, clean cookware. The campaign blended lifestyle storytelling with product education, showing how their pieces fit seamlessly into intentional, everyday cooking. My goal was to capture both the beauty and functionality of the cookware—making the brand feel approachable, elevated, and inspiring in the kitchen.

PROJECT SCOPE

User Generated Content

INDUSTRY

Food | Home